Last year, in 2017, the keynote speaker was Jeff Jones, CEO of H&R Block. For over 27 years, Jeff’s career has been defined by extraordinary leadership, creative problem solving, operational excellence, customer focus and business impact; having held key roles at the top retail (Target & Gap), consumer products (The Coca-Cola Company), agency (Leo Burnett) and technology (Uber) companies in the world.
Recently, Jeff Jones has been named president and CEO of H&R Block. He’s expected to be a transformational leader who will bring operational expertise and a client-centered focus to the company.
In his previous role as Uber’s first president of the global ride sharing business; he had accountability for a $20B+ P&L and operations in over 450 cities and 70 countries. Jeff led a team of more than 6,000 employees across strategy and planning, operations, analytics, customer support, product operations and marketing.
Before Uber, Jeff was evp/chief marketing officer for Target, and the only member of the Leadership Team to serve on the company’s four operating groups; core business, strategy and innovation, talent, and risk and reputation. He is broadly credited for helping Target rebuild momentum, and restore its reputation, after the 2013 data breach.
Jeff’s impact at Target was broad and swift — he shifted the cultural by bringing an open and authentic approach to executive leadership, he rebuilt the Corporate Communications function, created the Guest Center of Excellence, implemented a single-source methodology to measure satisfaction across Target, shaped the physical store experience, introduced billion dollar digital products like Cartwheel and Target Guest Axis, and multiple consumer brands such as Simply Balanced, Threshold, Cat & Jack, Pillowfort and Made to Matter, all while modernizing Target’s approach to customer acquisition, loyalty / lifecycle marketing and marketing communications.
Prior to Target, Jeff spent nearly 20 years in various sales, agency and marketing roles with iconic brands such as The Coca-Cola Company, Gap and Leo Burnett where he served General Motors, Miller Brewing and Procter & Gamble. In addition, his entrepreneurial and operational skills have been tested in three distinct ways; first by helping establish and sell a middle-market technology consulting firm, then by turning around a failing agency that had been acquired by Leo Burnett, and finally, by co-leading a management buy back of the agency McKinney from a French public holding company.
Over the years, Jeff has been a member of Young Presidents Organization (YPO); advised early-stage companies such as A-Squared Group, Zoove, Curious Sense and Point Inside; and served various non-profit and industry organizations such as Chicago Children’s Advocacy Center, Durham Academy, The Nasher Museum of Art at Duke University, Coach K Center on Leadership and Ethics at Fuqua Business School, and Association of National Advertisers. He speaks regularly on innovation, leadership, crisis management and marketing, and, in 2016, he partnered with the ANA to initiate the “CMO Talent Challenge” to leave his legacy on the next generation of marketers.
He was named “One to Watch” by the Wall Street Journal, “Marketer of the Year” by Mass Market Retailer, “2016 Power Player” by AdAge, “One of the World’s Most Influential CMO’s” by Forbes, and “Top 20 Social CMO’s” by Fortune. His work has been profiled by Harvard Business Review, and in the books, Rebuilding Empires, What the New Breed of CMO’s Know That You Don’t, and Chief Marketing Officers At Work.
Jeff and his wife of 23 years, Margaret, have two high school daughters, Hannah and Maura. He is a graduate of the University of Dayton and Fork Union Military Academy.