Skip to content

Posts from the ‘Featured Sponsor’ Category

Featured Sponsor: GE

Symposium is appreciative of one of its closest partners, General Electric. Please read on to learn more about GE:

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.


GE is building the world by providing capital, expertise and infrastructure for a global economy. GE Capital has provided billions in financing so businesses can build and grow their operations and consumers can build their financial futures. We build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retail facilities around the world work better.


GE powers the world with the cleanest, most advanced technologies and energy solutions. From FlexEfficiency Combined Cycle power, to smart grids that help utilities manage electricity demand, to gas engines that run on organic waste, our technology currently helps to deliver a quarter of the world’s electricity. GE Oil & Gas is currently operating in more than 120 countries working on the safest, most reliable and cost-efficient innovations in the field.


GE moves the world in the safest, fastest and most efficient ways possible. We’re moving airlines on the world’s largest and most efficient jet engine. We move freight using the most advanced locomotives and signaling systems. We even make the helicopter engines that perform life-saving rescue missions. If there is a better way to move people and goods, GE is behind it.


GE is constantly working to make the world a healthier place by supplying the healthcare technology that saves nearly 3,000 lives every day. Our focus is on helping medical professionals make an earlier, more accurate diagnosis of disease and then better equipping them to treat it. We’re also designing the tools that make healthcare available in even the most remote parts of the world. Anywhere there is a need for better healthcare tools, we are there.

Featured Sponsor: PNC

Symposium is grateful to PNC as one of its closest partners. Please read on to learn more about PNC’s values:

For more than 150 years, PNC has been committed to providing our clients with great service and powerful financial expertise to help them meet their financial goals. We are also proud of our longstanding history of supporting the communities we serve – in education and the arts, and in many other ways. Here are the values developed by our employees that have guided us in the past – and continue to guide us today:


We apply knowledge, experience and innovation to develop and deliver the right solutions to all of our customers – large and small, retail and commercial. These fundamental skills have been critical to our success in the highly competitive financial industry.

Customer Focus
Working hand-in-hand with our financial capabilities is our commitment to know our customers and understand their needs, concerns and aspirations. It’s this combination of financial skills and customer focus that allows us to make it easier for people to manage everyday banking tasks, as well as to meet their most important financial goals.

Understanding that great banking and customer service require speed and flexibility, we trust the capabilities, character and judgment of our colleagues, and empower them to make decisions and deliver quality and value for our customers

We’ve been conducting business with the highest ethical standards for more than 150 years because we know that our customers must be able to trust us to “do the right thing” in all situations and circumstances.

We understand the critical value of our differences, and of our individual and collective strengths and skills. We celebrate this diversity and proudly apply these strengths to our business practices and customer service.

In our business, you can’t be successful without a commitment to teamwork throughout every level of the organization. We work together to meet our goals and, in the process, to help our customers meet their goals.

Quality of Life
We recognize the importance of a healthy balance between business and personal life. We support a commitment to family and personal life, and support our employees as they contribute to the health and well-being of the communities in which they live.

Featured Sponsor: Target Corporation

Symposium is very grateful to one of closest sponsors, Target Corporation.  Read on to learn about Target’s unique values and history as a company.

Target’s History

Target Corporation’s history begins in 1881 with our founder, native New Yorker George Draper Dayton. He decided to invest in the growing Midwest markets to form the Dayton Dry Goods Company–today, known as Target Corporation.

Dayton’s personal principles shapes the new store, including his belief in the “the higher ground of stewardship.” His store soon becomes known for dependable merchandise, fair business practices and a generous spirit of giving. In 1946, the Dayton Company establishes the practice of giving 5 percent of pretax profits back to the community, today that giving equals more than $4 million a week. In doing so, it becomes the second American company to establish a preset amount of annual giving.

In the months before the first Target store opens its doors, former Dayton’s Director of Publicity Stewart K. Widdess, is tasked to name and define the new retail store. Widdess and his staff debate more than 200 possible names. In a burst of red-and-white inspiration, they come up with “Target” and immediately envision a classic Bullseye logo. The reasoning behind the choice was, “As a marksman’s goal is to hit the center bulls-eye, the new store would do much the same in terms of retail goods, services, commitment to the community, price, value and overall experience.”

On May 1, 1962, guests in the Twin Cities area wake to the news of Target’s first grand opening in Roseville, Minn. Heralded as a, “new idea in discount stores,” Target differentiates itself from other retail stores by combining many of the best department store features — fashion, quality and service — with the low prices of a discounter. Created as, “a store you can be proud to shop in, a store you can have confidence in, a store that is fun to shop and exciting to visit.

Minneapolis-based Target Corporation serves guests at 1,856 stores – 1,788 in the United States and 68 in Canada – and at We set high standards for your Target experience—where you shop with us and in our company halls. We aim to be a place where guests and team members will always find more than they expect. Our mission and values set the stage, and day-to-day innovation, teamwork and community partnerships reflect who we are.

In addition to our long history of giving, we volunteer our time and talent to build stronger, safer, healthier communities. We also invest in the development and well-being of our team members.

You’re our guest when you shop with us, so we design every Target shopping experience to be the best you’ll ever have. From CityTarget stores that are right-sized and stocked for urban dwellers to an award-winning iPhone app that lets you shop on the go, your Target shopping experience will be unique and memorable.

A Program of the University of North Carolina Kenan-Flagler Business School

The UNC Kenan-Flagler Business School has continued its legacy in providing an excellent undergraduate business education specifically through hosting and providing the Undergraduate Business Symposium experience.  The school’s core values of Excellence, Leadership, Integrity, Community, and Teamwork shine out through Symposium in many ways. Symposium is one of the oldest student-run networking events in the nation and in its 29th year, we are excited to again hold Symposium at UNC Kenan-Flagler this September.

Featured Sponsor: Belk

Charlotte, N.C.-based Belk, Inc. ( is the nation’s largest family owned and operated department store company with 301 Belk stores located in 16 Southern states. Founded on May 29, 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership. Our mission is to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.

Belk has evolved from one small bargain store to a company with hundreds of fashion stores and a growing digital business committed to delivering the best in Modern.Southern.Style. The company has followed its Southern customers from downtowns to the suburbs and now serves customers throughout the nation via What has not changed, however, are Belk’s core values that continue to guide the business today. Belk’s commitment to investing in the company and its associates, customers and communities has never been stronger.

We focus on making Belk a fashion destination by providing modern assortments that cater to our customers’ Southern lifestyle and by delivering exclusive brands and styles that meet their shopping needs. Our exclusive Belk Southern Designer Showcase competition kicked off in 2011 to recognize fashion designers with roots in or ties to the South. The designs of the first 15 winners are now being offered in 44 Belk stores and on Winners of the second designer showcase competition were announced on June 12 in Charlotte.

There have been many defining moments over Belk’s 125 years in business marked by its ability to innovate and change to meet the evolving needs of customers.  Examples of key defining moments include:

  • The early innovative business practices of company founders William Henry Belk and his brother Dr. John M. Belk included localized assortments, low prices, a cash only policy, and guaranteed customer satisfaction. Their commitment to community involvement and philanthropy provided a solid foundation of goodwill that perpetuated the growth of the company.
  • The legal consolidation of 112 separate Belk store corporations into Belk, Inc. in 1998 enabled the company to consolidate and strengthen its organizational structure, implement improvements in efficiency and business processes, and position itself for long term growth.
  • The company’s acquisition of Proffitt’s, McRae’s, and Parisian department stores in 2005 and 2006 solidified Belk’s market position in key Southern states adding nearly 90 stores within its 16-state footprint.
  • In 2008, Belk relaunched an expanded eCommerce business, and in October 2010 rolled out a new corporate brand identity, Modern.Southern.Style.
  • Starting in 2013, Belk committed $600 million in corporate investments over a five-year period for key strategic initiatives that include branding, customer service, store expansions and remodels, and technology.

The past fiscal year ending Feb. 2, 2013 was the first year of Belk’s five-year plan to become a $6 billion retailer, and the company is on track to achieve its objectives. Along with making significant investments in the company, Belk is focusing on the following key strategies in order to reach its goals:

  • Being the retailer of choice in the South by delivering trend-right fashion aligned with our customers’ lifestyles, increasing market share by growing existing store sales, providing the right product assortment and fashion for each market, and pursuing growth opportunities in existing and new markets;
  • Providing a compelling Omnichannel experience to customers that will enable us to serve them seamlessly and efficiently however they choose to shop;
  • Being a market leader in customer loyalty by delivering service excellence with Southern hospitality, creating a personalized customer experience, being a partner in our communities, and emphasizing our uniqueness as a Southern and family-owned company; and
  • Becoming an employer of choice by improving associate engagement, developing our people, strengthening our diversity and inclusion, and fostering a culture of innovation.

In addition to its focus on achieving its business objectives, Belk has a rich legacy of giving back to the communities that have made its success possible. Each year, Belk gives a portion of its pretax income back to the communities it serves. In fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors, donated more than $19 million to those communities.

For More Information: Belk Fact Sheet (July ’13)

Featured Sponsor: ROI Revolution

Q: What are the services that ROI Revolution provides and what are its values?

A: Based in Raleigh, NC, ROI Revolution is an established & growing digital marketing agency serving ecommerce retailers. Founded in 2002, we have grown to 70 employees managing millions of dollars in online advertising for our clients. Our mission is to be the best in the world at managing measurable, ROI-driven online advertising for our clients. We maintain our edge by focusing on 5 core values:

1. Provide Fanatical Service: We respond quickly with deep understanding of our clients’ business and objectives.
2. Be Completely Transparent: We report the results – good and bad – with honesty and integrity.
3. Hire the Best: Our business is dependent on hiring “A Players” which is ensured through a rigorous interviewing and testing process.
4. Test & Optimize Constantly: We’re always striving for improvement and make decisions for our clients based on data.
5. Work Smarter: We use proprietary tools and encourage ongoing self-directed education so employees stay at the top of their game.

ROI employees and one of our Google reps learning to make sushi at one of our quarterly ROI/Google Team Builders!

ROI employees and one of our Google reps learning to make sushi at one of our quarterly ROI/Google Team Builders!

Q: What kind of students and skill sets does ROI Revolution look for in prospective interns and full-time hires? Also, why is ROI Revolution such a great place to work?

A: We are searching for smart, creative, and motivated team players who are looking for a career with tons of opportunity, flexibility, and a challenging (yet rewarding) work environment. Here is what some current employees say about us and why they love working at ROI Revolution:

· “The people at ROI Revolution really are experts and I have been so impressed with the knowledge and passion of everyone around me.”
· “[W]hat sealed the deal for me was the fact that ROI is a locally owned company that values its customers and staff above all else.”
· “The fact that the company builds human capital by providing educational resources stood out the most. Almost all of the opportunities I was interviewed for before ROI Revolution had sorely lacked this, and I knew coming out of college that I wasn’t finished learning.”
· “[ROI Revolution is] helping countless businesses to grow exponentially while staying committed to providing fanatical service, remaining fully transparent, and constantly testing and optimizing.”

At ROI Revolution, employees are provided with endless opportunities; as our company grows, so do our employees.  And we promote based on merit, not time with the company.  So it is absolutely possible, with lots of hard work and dedication, for an employee to move up the ranks in just a few years.  Take Jenna Overby for example.

Jenna started at ROI as an Entry Level Internet Marketing Analyst (Associate) in November 2010, shortly after graduating with a Bachelor’s Degree in Business Administration (Marketing Concentration) and a Spanish Minor.  Jenna impressed from the start; she was always up for a challenge and was able to obtain incredible results for her clients.  Less than two years after being hired, Jenna was promoted to a mid-level management position with two direct reports.  She continued to excel in her position (the data spoke for itself!) and proved more than capable of juggling her portfolio and managing her reports.  Less than a year later, Jenna was promoted to a Team Lead.  Today, Jenna manages a team of six, overseeing over $1.5 million in ad spend each month!  How does Jenna feel about her time with ROI Revolution thus far?  “I love the fact that I face a new challenge and learn more each day. Our industry is fast paced, and it’s a blast to keep up with it and to see results of hard work every day. Seeing results in the numbers as well as being rewarded for hard work is extremely fulfilling.”


Get every new post delivered to your Inbox.