The Kenan-Flagler Undergraduate Business Symposium’s mission is to connect students, faculty, and executives in order to foster professional development through engaging corporate culture and current business practices.
UNC Kenan-Flagler Professor Barry Roberts created Symposium in 1983 as a way to bring students closer to the business community. Since its inception, the event has grown dramatically and is one of the largest student-run events in the country and an annual highlight of UNC Kenan-Flagler
The defining purpose is to help students begin to develop a sense of professionalism and to gain exposure to critical and contemporary, real-world issues—enhancing what students learn in the classroom. The event serves as the premier opportunity for BSBA students to network with business executives.
The 28th Annual Undergraduate Business Symposium brought together over 300 students and 50 executives representing 30 different companies. The keynote speaker was Fred Thomas, a Group Vice-President from Target who spoke to the Symposium tagline of “Leverage your potential, customize your success.” Junior students had the opportunity to attend workshops based on industry and meet executives in those fields. The “Successfully Navigating the Recruiting Process” panel aimed to help junior students get a head start with internship recruiting.
There were two tracks for the seniors. Two strong teams won the Symposium case competition, which was judged by experts in a variety of fields. To prepare senior students entering the workforce next year, the second track was a series of seminars. General Electric presented “The First 90 Days” discussing general insights into transitioning from school to work. BB&T’s Preston Bergen, Carrie Stewart, and Tyrell Godwin presented a seminar on “Making Smart Financial Decisions” and Procter and Gamble’s Todd Perry presented on “Branding Yourself.”
The Undergraduate Business Symposium would not have been possible without the generosity of our top sponsors: Target, General Electric, Procter & Gamble, BB&T, and Deloitte, as well as the hard work of the Kenan-Flagler administration, Mr. Lawrence Mur’ray, and the Symposium Core Committee.